Featured case study
Art Morrison Product Builder
An inventory-backed chassis configurator and customer experience built on WordPress.
2021
Context
The system
The product experience connects vehicle selection and chassis discovery with customer accounts, saved configurations, quotes, payments, and orders.
Responsibilities
Ownership across the build
- Built the WordPress product-builder experience and its custom inventory synchronization capability.
- Connected product discovery, customer configuration, payment, and account workflows.
Technical approach
How it came together
- Created a custom plugin that analyzes uploaded inventory CSV files and synchronizes complex relational product data into WordPress.
- Used the WordPress REST API to drive year, make, model, and style discovery.
- Integrated Stripe payments with customer account, order, and saved-configuration experiences.
Notable systems
Key capabilities
- Inventory CSV ingestion and relational synchronization
- Vehicle and chassis discovery
- Customer builds, quotes, payments, and orders